edited by joli

The travel copilot that learns what you'd choose.

Plans shaped by every trip you take.

Plan with JOLI★★★★★5.0 on Trustpilot
New trip···
Thinking about a long weekend somewhere in October. Maybe Italy? Somewhere we haven't been.
Good time of year for Italy. A couple of things to know first — would you rather a city base or somewhere slower, with small towns and drives in between? And how many nights — three, four?
Sketching out the brief
Slower. Four nights.
Reply to JOLI…
New trip···
Thinking about a long weekend somewhere in October. Maybe Italy? Somewhere we haven't been.
Good time of year for Italy. A couple of things to know first — would you rather a city base or somewhere slower, with small towns and drives in between? And how many nights — three, four?
Sketching out the brief
Slower. Four nights.
Reply to JOLI…

How a conversation begins

How it works
01

Describe your trip

A quick conversation to start. Your taste profile learns and sharpens with every trip you plan.

02

Get a complete plan

An itinerary with handpicked stays, restaurants, and experiences — matched to what you told us.

03

Refine with your copilot

Swap a hotel, add a day, ask for a quieter dinner. JOLI edits the plan with you, before and during the trip.

Your Taste Profile

The more you travel with JOLI,
the better it gets.

Tell us your travel style once. Every trip plan you make refines your profile — so recommendations get closer to what you actually want, not just what's popular.

Set up your taste profile →

Stays matched to how you like to feel, not just where you want to go.

Dining picked for your palate, not the highest rating.

Experiences filtered for your pace, your interests, your trip.

Our philosophy

Like a friend who's been everywhere.

JOLI is the travel concierge that learns your taste. The more you travel with it, the sharper it gets — building a picture of how you like to move through the world, so every plan feels less like a search result and more like a recommendation from someone who knows you.

Read our story →
A true story

The places that had shaped my best trips — the small hotels, the restaurants without websites, the conversations with hosts, the villages that didn't photograph well but had the best food — were precisely the places the internet was worst at recommending.

The work

Taste is a form of currency. The work of curation — the reading, the visiting, the saying no to ninety-nine things — is the art of the edit.

What people say

Great suggestions within budget plus options if I fancied treating myself.

Peter, Cape Town

An incredibly inspiring programme, even with my very basic details.

Laura, Germany & the Netherlands

It actually filtered for the things we genuinely enjoy. It took all the guesswork out of planning.

Nicole, Turin

It’s like being taken by the hand by someone who really understands you.

Ali, Galicia

JOLI COLLECTIVE

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